The Userled Blog

We’re all finally settling back into work and a new year stretches out before us like a fresh page. When it comes to sales, many of us are anxiously reading the tea leaves to ascertain what unique opportunities and challenges await us. The macroeconomics continues to spike anxiety,

Product signals refer to the data and insights that can be gathered about a product or service through various means, such as customer feedback, usage data, and market research.

Product-led growth isn’t just “having a moment.” In many ways, it’s the way of the future for companies to grow. From outstanding UX to lower customer acquisition costs, companies who take on a PLG strategy are among the best-positioned to ride out the economic uncertainties of the next few years—and beyond. They’re innovative and nimble, and embrace a culture of experimentation that’s downright inspiring to behold.

You know that old chestnut: The future is now. Well, in the business world, machine learning is no longer a future pipe dream. Strides in artificial intelligence have enabled companies to become more competitive than ever in the ways they market to individuals.

Chances are if you’ve hopped on a call in the past year, you’ve heard the term product-led growth (PLG) bounce around a few times.

Learn how to analyse B2B marketing data effectively and make data-driven decisions to improve business performance.