From Signal to Pipeline: Closing the ABM Execution Gap
Everyone has signals. Almost nobody has speed. This is what ABM leaders from Datadog and Block, with Demandbase and Userled, discussed: an honest look at what actually happens between a buying signal and pipeline at enterprise scale – and how to close the gap.
Receive the relay, the plays, and more resources
You'll also get the full 2026 AI + ABM Trends Report
“Only 30% of ABM teams can act on a buying signal the same day. The window is open for about 24 hours.”
Key topics
Featuring Demandbase, Datadog, Block
- The game changed: data got abundant, execution didn't
- The execution gap: what breaks between signal and action
- What "good" looks like: signal to action to pipeline, end to end
- Where AI changes the maths (and where it doesn't)
- Live audience Q&A
Who is for?
ABM, demand gen and marketing leaders running account-based programs - and the sales and ops partners who live in the gap with them.
Hear from the marketers closing the execution gap.
Practitioners from Datadog, Block, Demandbase, and Userled get specific on the plays, signals that actually move pipeline.
30%
of ABM teams can act on a buying signal the same day
24hrs
The window to act before a buying signal goes cold
60%
of marketers say sales alignment slows activation
Live Q&A highlights
The questions revenue marketing leaders asked during the live conversation, answered by our panel.