Platform · Insights Agent

Know what drives pipeline.

The AI agent that turns your ABM data into clear attribution and next-best actions – every week.

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Trusted by high-growth teams everywhere
Read customer stories
Read customer stories
Why Insights Agent

See what works, skip the guesswork.

Attribution that connects every touchpoint to pipeline, so you know which campaigns drive revenue – without building a report.

Pipeline attribution

Trace pipeline back to the campaigns and touchpoints that drove it.

Multi-touch attribution
Revenue mapping
Funnel analysis

Weekly reports

A weekly digest with trends, recommendations, and next-best actions.

Weekly digest
Trend analysis

MCP-connected

Plugs into LinkedIn Ads, your website, microsites, events, and CRM via MCP.

LinkedIn Ads
Website
Microsites

5+

data sources

Weekly

automated reports

0

reports to build

Step 1

Connect your data.

Link LinkedIn Ads, website tracking, sales microsites, and event invites via MCP – the agent pulls everything together.

  • One-click MCP connection to LinkedIn Ads
  • Website and microsite visitor tracking
  • Event invite engagement data
  • CRM pipeline and deal data sync
Step 2

Define what matters.

Set your pipeline stages, attribution windows, and the KPIs you care about – the agent tailors every report to your goals.

  • Pipeline stages – map your funnel from MQL to closed-won
  • Attribution model – first-touch, last-touch, or multi-touch
  • KPIs – choose metrics that matter: CPL, pipeline velocity, conversion rates
Step 3

Get a weekly digest.

Every week, the agent sends a digest with campaign metrics, attribution, and recommended next moves.

  • Weekly digest delivered to your inbox or Slack
  • Campaign-level performance breakdown
  • Attribution analysis across all touchpoints
  • AI-generated recommendations for next moves
Step 4

Spot what’s working.

Attribution shows which touchpoints move accounts through the funnel, so you double down on what works.

  • Multi-touch attribution across all channels
  • Account journey visualization from first touch to deal
  • Campaign comparison: spend vs. pipeline generated
  • Identify underperforming campaigns before they waste budget
Built on MCP

One agent, all your data.

Insights Agent connects to every channel in your ABM stack via MCP – so attribution is always complete and reports are always current.

Cross-channel view

See how LinkedIn Ads, microsites, events, and site visits combine to drive pipeline.

Automated reporting

No more manual reports. One clear summary across every channel, with next steps.

Extensible via MCP

Connect any source via MCP. Ads, web, events, and CRM data land in one view.

"Userled helped us scale our ABM program far beyond what was previously possible. We went from targeting a few dozen strategic accounts to running personalized LinkedIn campaigns across thousands of accounts, without adding resources. The result has been significant pipeline growth and a more scalable approach to ABM at Canva."
"Userled helped us scale our ABM program far beyond what was previously possible."
Marisol Pelaez
B2B Growth Strategist, ABM
10x
From 50 to 500+ accounts – without adding headcount.
"We personalise every campaign for our top enterprise accounts. Userled is how we do it without it eating up our entire week. It's become a core part of our ABM workflow, allowing us to scale personalized experiences, adding enterprise pipeline without adding headcount."
"We personalise every campaign for our top enterprise accounts. Userled is how we do it without it eating up our entire week."
Mehrisa Malik
Senior Manager, Performance Marketing
Days, not weeks
From brief to live microsite – at the pace their ABX motion demands.
"Userled has been a genuine unlock for our ABM program. We've been able to launch 1:1 landing pages and LinkedIn ads at a scale that simply wasn't possible before. Beyond the platform itself, the team is incredibly responsive, proactive, and truly invested in our success."
"Userled unlocked our ABM, we can build ABM pages and ads at scale in a way that wasn't possible before."
Billie Baker
Director, Global Demand Generation
Team of one
Running the entire ABM page and ad engine – solo.
"We're reaching key accounts with relevant, timely messaging, cutting content production time by over 60%, doubling qualified pipeline, and helping enterprise teams influence $10M+ in pipeline every quarter with personalized ABM campaigns."
"We’re reaching key accounts with relevant, timely messaging, reducing content production time by over 60%, and driving 2x more qualified pipeline."
Nate Skinner
Chief Marketing & Revenue Officer
Team of one
Running the entire ABM page and ad engine – solo.
"Userled gives us the ability to stand out in a challenging market by connecting the dots between channels, teams, and data. It's become the foundation for delivering coordinated, highly relevant experiences that actually move pipeline."
"Userled gives us the ability to stand out in a challenging market by connecting the dots between channels, teams, and data."
Edouard Uguen
Growth Lead
Team of one
Running the entire ABM page and ad engine – solo.
"Userled delights our enterprise sales team and saves us massive amount of time!"
"When we're scaling 30 or 40 1:1 campaigns, Userled saves us a massive amount of time. Every time we send sales a custom landing page, they love it."
Megan Lee
Account Based Marketing Manager
Team of one
Running the entire ABM page and ad engine – solo.
"Userled completely transformed how we approach ABM. We've gone from manually supporting a handful of accounts to running personalised campaigns for over 1,000 globally, all while launching faster, engaging more buyers, and giving our team back time to focus on strategy."
"Userled completely transformed how we approach ABM"
Aleksandra Rakowska
Head of Growth Marketing
Team of one
Running the entire ABM page and ad engine – solo.
"With $13M pipeline influenced within 3 months, Userled didn't just solve our scale problem. It made our ABM motion more focused. Capacity is no longer our ceiling."
"13m in pipeline in 3 months, Userled made our ABM motion scalable."
Char Di Placido
Account-Based Marketing Manager
Team of one
Running the entire ABM page and ad engine – solo.
"How often does a prospect say, 'I saw your ad on LinkedIn and it was just so well done that I had to learn more? That happens to us all the time now."
"How often does a prospect say, 'I saw your ad on LinkedIn and it was just so well done that I had to learn more?"
Hannah Swanson
VP of Marketing
Team of one
Running the entire ABM page and ad engine – solo.
You stay in control

Agents do the work. You make the calls.

Every agent works inside the rules you set, and every action is on the record.

AI guardrails

Set the rules every agent works within.

On-brand by default

Every asset follows your brand kit and blueprints.

Audit logs

Every agent action and human override, recorded and exportable.

Roles & permissions

Granular roles and workspace permissions for global teams.

Integrations

Augments the stack you already run.

Connect LinkedIn Ads, your CRM, and Slack via MCP for complete attribution.

Agents that act across your systems.

Embedded in your CRM, ad platforms, and engagement tools with an MCP server to build custom workflows.

Browse integrations
The agent team

Four agents. One motion.

Each agent owns one part of ABM – content, campaigns, spend, or signals. Together they run it end to end.

Content Agent

Writes on-brand assets for every touchpoint.

Campaign Agent

Builds and ships full-funnel campaigns at enterprise scale.

Bidding Agent

Optimizes ad spend in real time against goals and priorities.

FAQ

Good to know.

What it connects to, where the reports arrive, and how it's priced.

Which data sources does it connect to?
Where do the reports arrive?
How is the Insights Agent priced?