Introducing Userled 2.0

For years, ABM promised precision, but ultimately delivered bottlenecks.

Never-ending approvals. Last-minute content requests. Painfully long design queues. By the time anything shipped, the window had long since closed.

Interestingly, strategy has never been the hard part – naming the accounts, mapping the buying committee, crafting the message: teams do that incredibly well.

Execution and activation, however, are where teams invariably fall apart.

Over the past few years, we’ve been building a platform that empowers marketers and salespeople to run ABM plays for every channel and touchpoint at scale, without adding resources.

Today, we're introducing Userled 2.0 – the only AI-native ABM activation platform that takes accounts from first touch to closed-won, driving momentum across the entire buying committee.

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Your data, finally put to work

Userled 2.0 captures everything you know about your target accounts to turn intelligence into action.

It starts with your first-party data. Userled turns it into a live read on every account and contact: what they care about, what to do next. Then it hands that information to the agents.

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They run the process. Research, campaigns, content, bidding, insights. Launch a LinkedIn campaign against a target account. Spin up a microsite for an executive dinner. Refresh the ad an evaluator keeps scrolling past. The campaigns you never had time to build get built, for every member of the buying committee, across ads, email, and web, always on.

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Even sales runs its own plays. No marketing queue, no waiting on content. An asset generated on the spot and sent to the contact while the intent is still warm.

From first touch to closed-won, at scale, with your team always in the loop and in control.

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Going from strategy to activation

Time to activation has quickly become one of the most important variables in modern ABM.

Because Userled 2.0 streamlines the process significantly, organizations can now spin up on-brand campaigns within a day or two.

It's one of the reasons why Salesloft turned to Userled for their ABM strategy.

"Just a few weeks in, and the difference is clear. With tiering, personalization, and delivery all in one spot, we're spending less time piecing tools together, and more on the accounts that truly count.

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No account is won by one person

Closed-won is never a single yes. A buying group has a champion, an evaluator, an economic buyer, and someone in security asking the hard questions. Each needs a different reason to say yes. Reach one and the deal stalls. Reach all of them, consistently, and momentum compounds. One touch makes the next land harder, until you're the name the whole committee already trusts.

That means showing up where your buyers already are, across every channel, with content that speaks to them instead of past them. On brand. On message. On time.

The catch has always been math. Surrounding one account by hand is slow. Surrounding every account is impossible. So most teams pick a few logos and hope the rest sort themselves out. This is the math the agents were built for: every play, every account, every committee member, run in parallel. No one gets reached once and left to go cold.

As Char Di Placido at Fingerprint puts it, if you're running ABM, you've probably felt like you have to choose. Running ABM across multiple verticals means every account has a different reason to care.

Things changed when they started using Userled. They had more accounts in programme with messaging that actually reflected their world, more buying committees landing on something built for them, and accounts progressing through the funnel and not just sitting in it.

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AI made content easy. It didn't make it good.

But reaching everyone means nothing if what you send is forgettable. Here's the shift nobody planned for. AI made content cheap to produce, so everyone produces more of it. The bar didn't drop. It moved. Standing out is harder now, not easier.

Volume has never been the problem, relevance is. A microsite that reads like every other doesn't move a buyer – it has to land for the right person at the right moment, on brand and on message. Your buyers needed it yesterday. Speed and quality used to be a trade.

That trade is what Userled 2.0 removes. The agents build the content the moment it's needed, and because they act on the live read of what each contact cares about, it comes out relevant, not generic. On brand. On message. For every member of the committee. Not more content. The right content, everywhere at once.

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Scale and relevance, on the same side

You used to choose. Go broad and generic, or go deep on a handful of accounts. Userled 2.0 ends the trade-off. Every account gets the attention that used to be reserved for the top ten.

It's already how Datadog, Canva, Stripe, Ramp, and NinjaOne run their most important accounts.

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You set the strategy. Our AI runs the motion.