Platform · Bidding Agent

Spend where
it converts.

Real-time LinkedIn bidding that puts your budget behind the accounts most likely to convert – within the caps you set.

Trusted by high-growth teams everywhere
Why Bidding Agent

Smarter bids, zero manual work.

Real-time optimization that learns from every impression, so your LinkedIn budget goes further – while you focus on strategy.

Less wasted spend

Bid adjustments that maximize reach and cut waste across every campaign.

CPM optimization
Budget pacing
Waste reduction

Always optimizing

The agent monitors performance 24/7 and adjusts bids in real time.

Real-time adjustments
24/7 monitoring

Four bidding presets

Pick a preset for your goal. The agent handles every bid.

Cost-efficient
Standard
Fast delivery

4

bidding presets

24/7

real-time optimization

0

manual bid adjustments

Step 1

Set budgets, connect LinkedIn.

Link your LinkedIn Ads account, set daily budgets, and define your audience targets – the agent takes it from there.

  • One-click LinkedIn Ads account connection
  • Set daily or campaign-level budget caps
  • Define audience segments and account lists
  • Agent auto-detects campaign objectives
Step 2

Pick your campaign objective.

Tell the agent your goal, and it adapts bidding, pacing, and audience priority to match.

  • Awareness – maximize reach across your target account list
  • Engagement – optimize for clicks, reactions, and comments
  • Lead generation – drive form fills and conversions at lowest CPL
Step 3

Choose your bidding strategy.

Pick from four presets designed for different goals: from long-term awareness to fast delivery for active opportunities.

  • Cost-efficient – long-term awareness and buying committee coverage
  • Standard – balanced delivery optimized for engagement
  • Fast delivery – be seen in hours, ideal for active opps
  • Engaged accounts – prioritize highly engaged and in-market signals
Step 4

Watch the agent optimize bids.

The agent adjusts bids on performance, engagement signals, and account intent – in real time.

  • Real-time bid adjustments based on impression data
  • Prioritizes high-intent accounts automatically
  • Shifts budget to top-performing campaigns mid-flight
  • Dashboard shows live CPM, reach, and spend efficiency
LinkedIn Ads

Built for LinkedIn, tuned for ABM.

Built on LinkedIn Campaign Manager, with bidding tuned for accounts, not clicks.

Smart bid management

Automated bids across every LinkedIn format – single image, document, and video ads.

Strategy presets

Four presets: cost-efficient, standard, fast delivery, and engaged accounts.

Performance insights

A live view of CPM, reach, and every bid change the agent makes.

"Userled helped us scale our ABM program far beyond what was previously possible. We went from targeting a few dozen strategic accounts to running personalized LinkedIn campaigns across thousands of accounts, without adding resources. The result has been significant pipeline growth and a more scalable approach to ABM at Canva."
"Userled helped us scale our ABM program far beyond what was previously possible."
B2B Growth Strategist, ABM
10x
From 50 to 500+ accounts – without adding headcount.
"We personalise every campaign for our top enterprise accounts. Userled is how we do it without it eating up our entire week. It's become a core part of our ABM workflow, allowing us to scale personalized experiences, adding enterprise pipeline without adding headcount."
"We personalise every campaign for our top enterprise accounts. Userled is how we do it without it eating up our entire week."
Senior Manager, Performance Marketing
Days, not weeks
From brief to live microsite – at the pace their ABX motion demands.
"Userled has been a genuine unlock for our ABM program. We've been able to launch 1:1 landing pages and LinkedIn ads at a scale that simply wasn't possible before. Beyond the platform itself, the team is incredibly responsive, proactive, and truly invested in our success."
"Userled unlocked our ABM, we can build ABM pages and ads at scale in a way that wasn't possible before."
Director, Global Demand Generation
Team of one
Running the entire ABM page and ad engine – solo.
"We're reaching key accounts with relevant, timely messaging, cutting content production time by over 60%, doubling qualified pipeline, and helping enterprise teams influence $10M+ in pipeline every quarter with personalized ABM campaigns."
"We’re reaching key accounts with relevant, timely messaging, reducing content production time by over 60%, and driving 2x more qualified pipeline."
Chief Marketing & Revenue Officer
Team of one
Running the entire ABM page and ad engine – solo.
"Userled gives us the ability to stand out in a challenging market by connecting the dots between channels, teams, and data. It's become the foundation for delivering coordinated, highly relevant experiences that actually move pipeline."
"Userled gives us the ability to stand out in a challenging market by connecting the dots between channels, teams, and data."
Growth Lead
Team of one
Running the entire ABM page and ad engine – solo.
"Userled delights our enterprise sales team and saves us massive amount of time!"
"When we're scaling 30 or 40 1:1 campaigns, Userled saves us a massive amount of time. Every time we send sales a custom landing page, they love it."
Account Based Marketing Manager
Team of one
Running the entire ABM page and ad engine – solo.
"Userled completely transformed how we approach ABM. We've gone from manually supporting a handful of accounts to running personalised campaigns for over 1,000 globally, all while launching faster, engaging more buyers, and giving our team back time to focus on strategy."
"Userled completely transformed how we approach ABM"
Head of Growth Marketing
Team of one
Running the entire ABM page and ad engine – solo.
"With $13M pipeline influenced within 3 months, Userled didn't just solve our scale problem. It made our ABM motion more focused. Capacity is no longer our ceiling."
"13m in pipeline in 3 months, Userled made our ABM motion scalable."
Account-Based Marketing Manager
Team of one
Running the entire ABM page and ad engine – solo.
"How often does a prospect say, 'I saw your ad on LinkedIn and it was just so well done that I had to learn more? That happens to us all the time now."
"How often does a prospect say, 'I saw your ad on LinkedIn and it was just so well done that I had to learn more?"
VP of Marketing
Team of one
Running the entire ABM page and ad engine – solo.
You stay in control

Agents do the work. You make the calls.

Every agent works inside the rules you set, and every action is on the record.

AI guardrails

Set the rules every agent works within.

On-brand by default

Every asset follows your brand kit and blueprints.

Audit logs

Every agent action and human override, recorded and exportable.

Roles & permissions

Granular roles and workspace permissions for global teams.

Integrations

Augments the stack you already run.

Built on LinkedIn Campaign Manager, with CRM data to prioritize accounts.

Agents that act across your systems.

Embedded in your CRM, ad platforms, and engagement tools with an MCP server to build custom workflows.

The agent team

Four agents. One motion.

Each agent owns one part of ABM – content, campaigns, spend, or signals. Together they run it end to end.

Content Agent

Writes on-brand assets for every touchpoint.

Campaign Agent

Builds and ships full-funnel campaigns at enterprise scale.

Insights Agent

Surfaces every signal to help sales reps take immediate action.

FAQ

Good to know.

Which ad formats it runs, how bidding works, and how you keep spend in check.

Which LinkedIn ad formats does it support?
What bidding strategies can I choose?
Can I cap spend?
How is the Bidding Agent priced?