Full-funnel ABM
Full-funnel ABM runs account-based activity across the whole buying cycle, from first reach through to closed revenue, rather than stopping once an account engages. It covers awareness, active evaluation and the sales conversation, with the same account list and the same measurement running through all three.
Where do most programmes actually stop?
At engagement. An account clicks, a form is filled, a score crosses a threshold and the account is handed to sales. Everything after that is a different system with different reporting, which is why so few ABM programmes can show what happened to the accounts they influenced.
What does the back half require?
Sales activation that a rep will actually use. Not an alert telling them an account was active, which is easy and mostly ignored, but the context and the asset to act on it: what the account engaged with, who engaged, and something to send. See multi-threading for why one contact is not enough.
How do you know if you have it?
One test. Can you say how much pipeline the programme created, not how many accounts it engaged? If the answer lives in a different tool or a different team's spreadsheet, the funnel has a gap in it.
Userled runs the full sequence from campaign to sales activation to pipeline measurement in one place.
