ABM microsite
An ABM microsite is a standalone web experience built for a single named account, or a small set of similar accounts. It replaces the generic landing page a campaign would otherwise point at, carrying that account's name, industry context and relevant proof, and it is usually shared by a rep or reached through a targeted ad.
How is a microsite different from a landing page?
A landing page is built once and serves everyone who arrives. A microsite is built for a known account, so the content can reference their situation directly rather than describing a generic buyer. The practical difference is production: one landing page is easy, two hundred account-specific ones is a manufacturing problem.
Who uses them, and when?
Two patterns dominate. Marketing builds microsites as the destination behind an account-targeted ad campaign, so the click lands somewhere that already knows who arrived. Sales shares them directly in outreach or after a call, as a place to put everything a buying committee needs in one link.
How are they built at scale?
Historically by hand, which is why most programmes ran a handful. Curation tools let marketing assemble a page from an existing content library. Generation tools produce a variant per account from a template and account data. The distinction matters more than it sounds: assembly takes a person per page, generation does not.
Userled generates microsites per account from CRM data and campaign context. For how the tools in this category compare, see Folloze alternatives.
