Cookieless Platform

Track %%yellow%%prospect engagement%% without cookies

Userled’s Fingerprinting technology gives you that vital tracking when cookies are a thing of the past

Cookieless Platform

Track %%yellow%%prospect engagement%% without cookies

Userled’s Fingerprinting technology gives you that vital tracking when cookies are a thing of the past

%%red%%Userled’s Fingerprinting technology%% gives you that vital tracking when cookies are a thing of the past

Drive retargeting conversion with Cookie-less identification

Identify and track prospects across your website, channels, campaigns and wider digital presence with first-party data from Userled.

Fingerprinting helps you create contact-level retargeting experiences across the web with Userled to drive conversion by +67%. And it’s GDPR and CCPA compliant!

Cookies

What are cookies?

Cookies are small text files embedded onto a user's browser when visiting a website. There are two types:

First-party cookies:

  • First-party cookies originate from the website a user is actively engaged with.
  • These cookies serve to identify the user’s device and retain important information to improve their user experience journey, such as preserving items in an online shopping cart or maintaining a logged-in session.

Third-party Cookies:

  • Third-party cookies originate from a website other than the one a user is actively engaged with.
  • They track visitors across websites and enable marketers to gather data about a user's browsing history, habits, preferences and interests.

What’s the latest with Cookies?

Google is ending third-party cookies, has eliminated third-party cookies for 1% of its user base and has already begun testing privacy features and. They join a long list of web browsers ditching Cookies such as Firefox and Brave.

Without cookies there’ll be no more ability to serve ads to prospects and accounts via third-party Cookies. Marketers previously used these retargeting campaigns to reach people who’d previously engaged with your content.

First-party data and tracking is essential

Google will not replace third-party Cookies with alternative first-party identifiers or trackers. So first-party data sources to drive conversion of key prospects and accounts will become top-priority.

Get started with Userled’s cookie-less ABM platform

No cookies? No problem.

You can track key prospects and accounts across their web journey with Userled’s fingerprinting tech. See how they engage with your personalised content and how it’s impacting pipeline and revenue by booking a demo with the Userled team.

Boost retargeting with cookieless identification.