“We looked at various solutions, but Userled stood out immediately. The difference? Ease and speed of scale. That's what sold us.”
About Kpler
Kpler provides active intelligence across 40+ commodities, power markets, maritime, and supply chain logistics, delivering insights that help businesses understand global markets and trade smarter.
The challenge
Kpler's ABM team had ambitious growth goals, but with thousands of accounts across multiple business units, industries, and regions, rolling out personalized programmes manually just wasn't feasible.
The challenge was compounded by the fact that most of Kpler's accounts were existing clients, each requiring a highly individual approach.
Everything was done manually. Creating a single landing page took anywhere from three to six hours. The team could only handle 5 to 10 personalized assets per region at a time, leaving the majority of the account list untouched.
Over time, the burden of manual execution became so great that the team started turning down programmes or avoiding new ones altogether, not for lack of ambition, but because the effort required simply wasn't feasible with their resources.
Our team was spending most of their time on manual work instead of big-picture strategy.
The turning point
The team recognized they were potentially missing significant opportunities. They needed a solution that would allow them to scale personalized ABM without increasing headcount or sacrificing quality, and without requiring constant support from design or development teams.
When evaluating options, Kpler had clear requirements: ease of use, speed, and the ability to scale without manual page creation. They explored several platforms before landing on Userled.
“Ease and speed of scale is what sold us on Userled.”
– Aleksandra Rakowska, Head of Growth Marketing, Kpler
The transformation
Since implementing Userled, Kpler has scaled from covering 5–10 accounts at a time to 1,000 accounts globally. They have launched 12 campaigns and produced 5,771 one-to-one assets across LinkedIn ads and microsites.
But those numbers only tell part of the story. Kpler has almost tripled their engagement rate on LinkedIn while simultaneously reducing cost. Campaign launches that previously took a week or more now take a day, sometimes less.
Beyond the marketing metrics, Userled has transformed how Kpler's sales and business development teams operate. With clearer visibility into account activity, sales teams now know exactly when to follow up, enabling more timely, meaningful engagement with prospects and clients.
What used to take us a week to launch now takes a day, sometimes even less.
The results
The impact of Userled on Kpler's ABM programme has been wide-ranging:
- Coverage scaled from 5–10 accounts to 1,000 accounts globally
- 5,771 personalized assets produced across 12 campaigns
- LinkedIn engagement rate tripled, while cost decreased
- Campaign launch time reduced from weeks to days
- Stronger alignment between marketing, sales, and business development
- Accelerated revenue growth across priority accounts with strategic efforts
- Marketing team freed from manual work to focus on strategy
When asked what she would say to other teams considering Userled, Aleksandra's answer was simple:
“Do it. The platform delivers on what it promises – ease and scale. For us, Userled didn't just solve a problem. It transformed how we approach ABM entirely.”
Looking to the future
Kpler’s focus now turns to working even closer with sales on systematic program rollouts, grouping accounts and industries, and scaling further.
They also plan to equip the business development team with ready-to-use templates to manage reactive outreach, and add personalization to automated marketing nurture workflows to maximize engagement at every touchpoint.
.svg){kind=logo}
