"Userled has become a core part of how we sell. Reps aren’t just sending emails — they’re creating experiences that convert."
About Omnea
Omnea is an AI procurement copilot transforming how modern companies manage vendor intake, compliance, and purchasing workflows for some of the world’s most beloved and recognizable brands, including Spotify, Monzo, McAfee and more.
By centralizing intake requests and streamlining approvals across finance, security, legal, and procurement, Omnea eliminates friction and accelerates how teams buy software and services.
The challenge
Accelerating growth with sharper signals and outbound motions
Omnea’s sales team was already generating strong outbound results: combining tailored cold outreach, warm sequences, and strategic targeting to engage top-tier accounts. But as deal cycles lengthened and buying committees grew more complex, Omnea saw an opportunity to sharpen execution even further.
They didn’t need to fix outbound, they wanted to amplify what was already working by:
- Acting on real buying signals earlier in the cycle, e.g. who clicked, when, what they viewed, so follow-ups could be timely and contextual
- Uncovering new personas and stakeholder groups engaging with their content
- Launching 1:1 ABM campaigns at scale, across channels like LinkedIn
- Enabling reps to craft relevant, tailored outreach without design or ops bottlenecks
- Creating more high-quality, deal-stage specific content (e.g. landing pages, outreach pages) in minutes, not days
“We weren’t fixing something broken. We were leveling up what was already strong, making sure we caught signals earlier, reached new personas faster, and gave our reps the tools to personalize at scale.”
The solution
Sales-led campaigns powered by Userled
With Userled, Omnea sales reps now spin up personalized landing pages in minutes — without needing marketing support.
These pages include tailored messaging, dynamic CTAs, embedded case studies, and persona-specific pain points, all generated or customized inside Userled.
These Userled pages became the core of a new 1:1 ABM strategy at scale, with reps launching targeted LinkedIn and email campaigns that spoke directly to each buying committee. Instead of relying on generic content, reps could now drive LinkedIn engagement with tailored landing pages built for each account and persona, at volume.
Userled automatically tracks engagement and alerts reps when buyers interact, helping sales teams follow up at exactly the right time.
- Reps use Userled pages as part of cold outbound, warm follow-ups, and meeting recaps
- Content adapts to account, role, or stage of the buying process
- Activity is pushed to Salesforce so reps know when accounts re-engage
- Real-time signals give sales reps context on how opportunities are evolving and alerts help them identify when to act
- Sales can run 1:1 LinkedIn campaigns at scale with personalized ads and landing pages for every target account, persona, industry, and deal stage
“With Userled, reps are running true 1:1 ABM, creating bespoke experiences at scale and acting on engagement the moment it happens. We’re uncovering audiences we didn’t even know were part of the deal.”
The results
More meetings, more pipeline, more control
Since adopting Userled, Omnea’s outbound sales team has seen major improvements in both outreach performance and pipeline generation.
- Landing page creation time reduced from days to minutes
- Sales reps now build and launch 30+ pages per week
- 4x increase in reply rates when a Userled page is included in the sequence
- 30+ meetings booked in one quarter directly from Userled-powered outreach
- Reps now use engagement data to prioritize follow-up and accelerate deals
- LinkedIn 1:1 ABM campaigns take a few clicks to set up and launch, not days
- Userled-generated landing pages supported £1,000,000 in new pipeline
"We booked 30+ meetings last quarter off Userled landing pages, supporting £1,000,000 in deal value — that’s pipeline we wouldn’t have touched otherwise. And now we know which accounts are heating up, so sales can follow up when it matters."
What’s next?
Embedding Userled deeper into the sales stack
Omnea is now rolling Userled out across its full outbound process — from SDRs to AEs and founders. The goal: equip every rep to build, send, and track targeted landing pages as part of their daily motion.
- Reps are integrating Userled into Outreach and Salesforce
- Pages are being templatized for different industries and deal stages
- Userled-generated insights are helping sales prioritize and personalize at scale
"Userled has become a core part of how we sell. Reps aren’t just sending emails — they’re creating experiences that convert. And they’re doing it without asking marketing for help."
