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"How often does a prospect say, 'I saw your ad on LinkedIn and it was so well done that I had to learn more'? That happens to us all the time now."
About Intentsify
Intentsify empowers GTM teams to turn buying signals into pipeline with a suite of data solutions and intent-activated advertising and lead generation programs. Combining an unrivaled portfolio of data sources and an industry-leading media ecosystem, Intentsify enables integrated signal-based marketing programs for revenue acceleration.
The challenge: Moving Faster to Cut Through the Noise
Intentsify’s mission was clear: reach 300+ target accounts with a true, 1:1 digital ABM approach. For a marketing team measured against strategic account pipeline progression and revenue contribution, the goal wasn’t just to launch campaigns, but to create high-impact, personalized experiences that would command attention.
The Intentsify team is in a unique position, where they are also a solutions provider for digital advertising, specializing in ABM. However, their value is ensuring the most precise ad placement and compelling buying experience. Creating the assets and building the workflow structures was still on the team to create.
Initially, when the team created the plans for the 1:1 program, the focus was only going to be on the top 10 most strategic accounts, as the manual requirements for 1:1 personalization were significant. Each account required:
- Custom creative with logos and names baked into static assets.
- Dedicated landing pages built and maintained within WordPress.
- Unique campaign structures and URLs for every individual account.
- Extensive QA to ensure a seamless handoff from ad to site.
To reach the full list of 300+ target accounts, the team needed a way to decouple personalization from manual labor. They needed a solution that could amplify their existing expertise and allow them to execute at a scale that matched their ambition.
The Solution: An Engine for Scalable Personalization
The ambition for 1:1 ABM shifted from a goal of 10 accounts to more than 300 when Intentsify integrated Userled into their martech stack. Userled became the force multiplier that allowed the team to bypass traditional manual bottlenecks and focus on strategic reach.
“Our team knew exactly what we needed to do to create compelling digital experiences that caught our prospects off guard. But we couldn’t do that with the size marketing team we had. Userled allows us to scale so much faster and farther than what we thought was possible.”
- Hannah Swanson, Head of Marketing, Intentsify
Enhancing the Tech Stack
Userled integrated seamlessly into Intentsify’s ecosystem of HubSpot, Salesforce, and WordPress. Rather than forcing the team to adopt "out-of-the-box" limitations, the platform adapted to their sophisticated requirements:
- Custom Brand Integration: Userled recreated and styled HubSpot forms and reCAPTCHA to ensure the 1:1 pages felt like an organic extension of the Intentsify brand.
- Modular Templates: The team could now swap logos, names, and messaging across hundreds of experiences instantly
- Dynamic Ad-to-Page Matching: LinkedIn ad creative was mirrored perfectly on the landing page, creating a cohesive "surround-sound" effect for the buyer.
Strategy in Action: From Acquisition to Expansion
1. The 300-Account High-Visibility Program
Intentsify launched a large-scale LinkedIn brand awareness program mapped directly to sales territories.
- Strategic Alignment: 15 distinct campaigns were aligned to specific sales reps, covering 300 named accounts.
- Psychological Impact: By matching the company name in the ad to the headline on the landing page, the experience felt tailor-made.
- Operational Efficiency: This massive lift was managed without increasing the team's headcount or hours spent on manual page builds.
2. Strategic Enterprise Expansion
Beyond new business, Intentsify utilized Userled for lifecycle expansion. By targeting six major enterprise customers, they personalized experiences for new departments and stakeholders within those organizations, deepening adoption and broadening their footprint.
The Impact: Speed, Scale, and Closed Revenue
By pairing the Userled scale with the Intentsify’s ad targeting capabilities, the team was able to transform the 1:1 ABM program from a manual experiment into a repeatable, predictable growth lever.
The "Ghost Account" Success Story: One high-value account had been unresponsive for over a year. In mid-2025, Intentsify launched a Userled-powered LinkedIn campaign targeting them with 1:1 creative and a matching landing experience.
- The Result: In November 2025, the account re-engaged and closed, followed by two additional opportunities.
- The Catalyst: The primary contact specifically cited the LinkedIn ads as the reason they re-engaged, proving that the frequency, reach, and personalized trust-building worked.
How often does a prospect say, 'I saw your ad on LInkedIn and it was just so well done that I had to learn more'? That happens to us all the time now
- Hannah Swanson, Head of Marketing, Intentsify
Key results:
- 30x Growth in ABM Scope: Scaled from a target of 10 1:1 accounts to over 300.
- Zero WordPress Bloat: Reached hundreds of accounts without creating dozens of manual microsites.
- Accelerated Time-to-Value: Launched complex, multi-region campaigns (including EMEA) faster than ever before.
Looking to the future
Intentsify is redefining what a lean, strategic team can achieve. By pairing personalized ads with equally personalized journeys, they have built a scalable engine that turns buying intent into revenue.
As they expand further into EMEA and APAC and deepen their enterprise marketing motions, Userled remains the core technology allowing them to cut through the noise and engage their most strategic audiences at scale.
