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"Userled was the only platform that gave our outbound motion something to land on. Every touchpoint backed by a personalized experience, instantly."
About Fingerprint
Fingerprint is a high-growth B2B SaaS device intelligence platform that detects the intent of human and agentic visitors. Its platform identifies over a billion unique devices every month and processes hundreds of signals to help fraud teams distinguish trusted visitors from bad actors at speed and scale.
Over 6,000 companies use Fingerprint every day to recognise high-risk activity in real time, prevent fraud attacks, and deliver frictionless user experiences.
The challenge
Fingerprint's ABM programme was strategically sound, but incredibly manual. With over 300 named accounts on the target list, only around 30 were receiving personalized pages and LinkedIn ads at any given time.
Every campaign required input from four separate teams – ABM, design, web development, and copywriting – and roughly six hours of work spread across one to two weeks before anything went live. There was no always-on functionality for ABM, and personalization at scale wasn't feasible.
When a new opportunity emerged for an account without existing assets, the wait stretched to one or two weeks before a tailored campaign could go live. Accounts showed intent, but the team couldn't move fast enough.
"The framework existed, and the strategy was there. The capacity wasn't."
– Char Di Placido, ABM Manager, Fingerprint
The turning point
Char's team wanted to capitalize on opportunities, but they needed a way to act with urgency, scale the program without scaling the resource ask, and to do it without leaning on design or web development for every asset.
Fingerprint had previously used 6Sense and was looking for a unified solution, but found it created more gaps than it closed. The team needed something that could combine contact-level depth with 1:few scale, and connect directly to their outbound motion.
Userled stood out because it could do all three — without ballooning the resource requirement.
"Userled was the only platform that gave our outbound motion something to land on. Every personalized BDR and AE touchpoint, backed by a personalized experience, instantly."
– Char Di Placido, ABM Manager, Fingerprint
The transformation
Onboarding was seamless. The Userled team were flexible and responsive, whether that meant structured meetings or ad hoc Slack messages, they matched the way Fingerprint wanted to work. It set the tone for the whole partnership.
Today, Fingerprint's entire ABM program runs on Userled, structured across three tiers of personalization:
- Baseline: every account receives industry-specific messaging signed off by the product team, personalized with the prospect's company name and logo.
- Enhanced: when an account plan is in place, this tier layers in targeted copy across the tailored pages and ads, reflecting what's known about that specific account.
- Personalized: the highest tier, combining an active account plan with a personalized video from the salesperson, so every touchpoint feels genuinely bespoke.
Every account on the list gets something relevant from day one, with the depth of personalization scaling as account intelligence grows.
Campaign launch time has collapsed from one to two weeks to under an hour. When an account plan comes in, Fingerprint can have a tailored campaign live before the next sales call.
The impact on sales has been equally significant. Account engagement alerts route directly to a dedicated Slack channel, surfacing the moment a contact lands on a personalized page. Combined with an internal customer journey report, sales can see exactly where an account is and decide the next best step, in real time, rather than retrospect.
"When an account plan comes in, we can have a campaign live in less than an hour. Before, that took two weeks."
– Char Di Placido, ABM Manager, Fingerprint
The results
Userled's impact across Fingerprint's ABM programme has been wide-ranging:
- $13 million in influenced pipeline
- 10x'd account coverage (from 30 to 300+)
- Audience penetration grew from 7.5% to 35%
- CTR tripled
- 68% growth in clicks and 38% growth in impressions
- Campaign launch time reduced from 1–2 weeks to under an hour
- A wider group of stakeholders engaging within target accounts
- Increased inbound lead volume
- Real-time engagement signals routed directly to sales via Slack
- Marketing freed from a four-team production dependency
When asked what she'd tell another team considering Userled, Char's answer was direct:
"If you're running ABM at any kind of scale and still leaning on design and dev teams to produce every asset, you're leaving a lot on the table.
Userled removes that bottleneck entirely. You can move faster, cover more accounts, and back your outbound motion with something personalized and relevant. The onboarding is straightforward, the team is responsive, and the results show up quickly."
– Char Di Placido, ABM Manager, Fingerprint
Looking to the future
Fingerprint's focus now turns to deepening the partnership, expanding coverage across the full target account list, deepening personalization at every tier, and making Userled the backbone connecting ABM to outbound. The goal: every account interaction – ad, microsite, BDR touchpoint, joined up and intentional.
As Char puts it: "Userled didn't just solve our scale problem. It made our ABM motion more focused. Capacity is no longer our ceiling."
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