We're a G2 High Performer. But the real story is what's happening to ABM.

G2 just named us a High Performer in Account-Based Web and Content Experiences and Account-Based Orchestration Platforms.

The pipeline is growing, the logos are piling up, and the practitioners who bet on us are telling the market it’s paying off.

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But we want to talk about something bigger than a grid placement, because what's happening in this market right now is far more interesting than any single recognition.

ABM is finally catching up to how we do business.

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The promise was always there. The execution wasn't.

For years, account-based marketing carried enormous theoretical weight. Treat your best-fit accounts like markets of one. Orchestrate personalized experiences across every touchpoint. Align your entire revenue team around the accounts that matter most.

The strategy was sound. The problem was the gap between intention and reality.

Deep personalization at scale was limited to industry behemoths. For everyone else, intent data sat in dashboards while sales teams chased cold outbound. Marketing built beautiful ABM programmes that took six months to stand up and couldn't move fast enough to matter when a deal was live. And the tools that existed were either too rigid, too complex, or too slow for the teams that needed them most.

That gap, between what ABM promised and what teams could actually deliver, is what Userled was built to close.

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In the past twelve months, something changed

We've more than doubled our ARR this year, added 50+ new logos across enterprise and mid-market, and shipped capabilities that compress the distance between account intelligence and pipeline with real-time, personalized experiences. 

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And we've done it while building a partner ecosystem that means Userled works with the stack your team already runs, not instead of it.

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But more than any internal metric, what we've noticed is a shift in the conversations we're having.

A year ago, we were often explaining why account-based personalization mattered. Today, the teams coming to us already know it matters, they've tried the alternatives, they've felt the drag, and they're looking for something that moves at the speed they operate at.

That shift tells us the category is maturing. And we intend to lead it.

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Moving at sales speed

The phrase we come back to, again and again, is this: marketing and sales teams need to win in the moment the moment exists.

A champion surfaces at a target account. A competitor enters a deal. A funding round. A leadership change. A pricing page visit from three people at the same company in the same week. Those moments are narrow. The teams that capitalise on them are the ones with the infrastructure to respond before the window closes.

That's the standard we build to. Not the quarterly campaign cadence. Not the six-week implementation. The moment.

The solutions we introduced last year, LinkedIn Ads, Content Hubs, and Sales Plugin, were all designed with that constraint in mind. Fast to activate, easy to personalize, and integrated into the workflows where revenue teams already live.

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Create 1:1 LinkedIn ads at scale
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Bring sales into the ABM motion

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Community as infrastructure

Something else happened this year that we think matters enormously for the long-term health of this category: the practitioners got louder.

Our AI + ABM Trends Report. Last year, we evaluated the intersection of AI and ABM, from the challenges and friction to the value and opportunities for organizations. Featuring expert insights from leading account-based marketers around the globe, it quickly became one of the must-read assets of the year.

This year, we’re releasing our second edition – delving deeper into the challenges and friction of last year, while also uncovering new methodologies and plays.

The 2026 Winter Userlympics. A 45-day activation event that turns our best customers into our loudest advocates.

Led by Vincent Plassard, the 2026 Winter Userlympics is about rewarding customers who share their experiences of working with us, participate in our campaigns and co-marketing opportunities, and highlight what they want to see next in the platform.

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This initiative is a testament to what we’ve known all along: when you create a great product that closes a gap and empowers customers, people are more than happy to shout about it.

Both of these efforts underpin the idea that category leadership isn't just about product. It's about who's shaping the conversation, raising the bar, and making practitioners better at their jobs.

We believe that's us, and the market is starting to believe it too.

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What the G2 recognition actually signals

High Performer status on G2 isn't awarded by analysts or sponsored by sales relationships. It's driven entirely by the people using the product, their satisfaction scores, their likelihood to recommend, and the language they use in their reviews.

For us, that's the only metric that matters in a category that has historically oversold and underdelivered. Our customers are telling the market that Userled works. It moves fast, and it closes the gap.

We're just getting started.

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The gap is closing, and we're closing it.

ABM doesn't have a strategy problem anymore. The playbooks exist. The intent data exists. The budget exists.

What has been missing is execution infrastructure that operates at the same velocity as the revenue teams it's meant to support.

That's what we're building. That's what the last year has been about. And that's what the next year will accelerate.

If your team is still waiting for ABM to deliver on its promise, we'd like to show you what the gap looks like when it's closed.

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Ready for ABM at the speed of now?

It's time for full-funnel experiences that buyers remember, and win enterprise deals.

Talk with the team