Introducing our new Agency Partner: Iron Horse

We’re excited to share that we’ve joined forces with Iron Horse, one of the top B2B demand and ABM agencies in North America. 

With clients like Korn Ferry, American Express, OneStream and Equiniti, they’ve built a strong reputation helping enterprise teams transform complex buyer journeys into streamlined, high‑impact go‑to‑market motions (yes, we’re more excited about this than our average announcement).

The real magic happens when Iron Horse’s deep expertise and GTM muscle meet the Userled experience activation layer. Together, we’re giving enterprise teams the ability to deliver truly bespoke experiences to their most important accounts - with clarity, speed, and, most importantly, scale.

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Why this partnership matters

Enterprise buyer expectations have shifted. They don’t settle for one size fits all generic outreach anymore. They expect contextualized experiences that resonate with their industry, their challenge, their stage in the buying process. And frankly, most GTM programs still fall way short delivering that experience.

That’s exactly where this partnership comes in. Through Iron Horse + Userled, teams now have a path to deliver that level of precision and relevance. It isn’t just a promise - it’s an execution model built for today’s buyer.

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Iron Horse is outstanding at enterprise GTM. Combined with Userled’s activation layer, their ABM expertise gives marketing and sales teams the personalisation and speed that enterprise buyers expect. We’re really excited about this partnership and already seeing great momentum in early joint client conversations.

Maz Hussein

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Head of Partnerships, Userled.

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What Iron Horse + Userled unlock together

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Enterprise-grade experiences at scale

Iron Horse brings the strategic plays, the targeting, the execution design. We bring the activation - microsites tailored by account, dynamic content, 1:1 LinkedIn ABM Ads, event‑based journeys. Together, we accelerate enterprise GTM programs.

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A full‑funnel approach

This isn’t just about top‑of‑funnel awareness. From first click to close won, enterprise buyers can experiment cohesive motion - from targeting to messaging to activation and measurement - that moves accounts faster. No more disjointed phases; everything works together.

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Enterprise‑ready delivery

The orchestration and tech integrations are built for enterprise complexity. Iron Horse’s ABM orchestration and MarTech expertise, matched with Userled’s deployment speed and ecosystem connectors (Salesforce, Hubspot, 6sense, Demandbase, Marketo, and more), gives GTM teams a reliable way to personalise at scale without breaking the system.

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Stronger insights, sharper optimization

When you combine engagement signals with intent data across channels you get more than just metrics - you get insight. These signals let you refine targeting, content, and next steps with far greater accuracy. The result? Higher impact from fewer resources.

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What this means for enterprise teams

If you’re leading GTM or ABM programs for high‑value target accounts, this partnership matters. It means you can increase engagement, accelerate pipeline, and make ABM investments work harder and smarter. 

You’ll move beyond generic campaigns to personalised account‑centric experiences that mirror how buying teams actually make decisions today, without needing to reinvent your process right now.

"We’ve chosen Userled as a partner because their technology allows our clients to achieve high levels of personalization and targeting with ease,” said Ellen Smoley, Director of Growth Marketing at Iron Horse. “By streamlining the creation of audience- and user-specific landing pages and LinkedIn ads, marketers can deliver more relevant and meaningful experiences that connect with their buyers."

We’re looking forward to working closely with Iron Horse and supporting client teams across North America as they bring these personalized, high‑impact experiences to market.

If you’d like to explore how this partnership could support your ABM programmes - or want to see what the technology + strategy combo looks like in action - just drop us a note at partnerships@userled.io. We’d love to set up a conversation.