The Future of Enterprise GTM is AI + ABM
AI and ABM are no longer buzzwords – they’re foundational pillars of modern enterprise GTM strategy. In 2026, the marketers worth following aren’t just discussing the future or theories – they’re actively building it, testing frameworks, and sharing playbooks in real time.
The marketers in this list all share insights backed by years of experience, weekly discussions with peers in the field, and a deep understanding earned from over a decade in their roles. Some of them turn those learnings into data-driven reports, industry benchmarks, or annual studies that help move the conversation forward.
As someone actively exploring this intersection, I’ve curated a list of 11 B2B marketing voices to follow on LinkedIn. These practitioners offer the sharpest thinking, practical insights, and thoughtful experiments in the AI + ABM space. Follow them – and level up your own thinking.
Why these voices?
Each marketer on this list:
- Blends AI, strategy, and execution
- Shares insights consistently on LinkedIn
- Is shaping the future of account-based marketing and personalization
- Offers frameworks, experiments, and inspiration worth following
Top 11 AI + ABM Marketers to follow in 2026
1. Davis Potter (Co-founder & CEO, ForgeX)
Davis has founded ForgeX, an advisory firm helping B2B companies modernize their Account-Based GTM and AI strategies. It combines benchmark data and hands-on expertise from senior analysts who've built and scaled ABM in complex enterprises.
Follow for: ABM strategy, revenue alignment, and smart AI deployment
Engage with: His GTM frameworks and thought leadership on ABM orchestration
2. Trinity Nguyen (CMO + AI GTM, Usergems)
Trinity brings a rare mix of creativity and precision to AI-powered ABM. She understands how advanced marketing should evolve with the edge of AI and agentic workflows, and her strong sales acumen gives her added credibility when sharing her insights.
Follow for: AI-powered personalization, content ops, and bold B2B messaging
Engage with: Comments that expand on her experiments or offer results from your side
3. Corrina Owens (GTM & ABM Consultant)
Corrina has worked with several scale-ups known for their strong enterprise motion, including Gong, where she brought her ABM expertise. She’s a genuine social marketer on LinkedIn, sharing authentic posts about her experiences and insights into ABM.
Follow for: Demand-gen driven ABM, AI content personalization, audience segmentation
Engage with: Her experiments – especially if you’re testing similar tactics
4. Steve Armenti (Martech Educator & AI for ABM Advocate)
Steve brings over 15 years of experience, including a long tenure at Google across Cloud, Drive, Workspace, and more, where he led demand functions spanning web, social media, paid media, ABM, marketing operations, and data analytics. Today, he focuses on integrating martech, orchestration platforms, and AI-driven triggers to optimize ABM programs. He often teaches frameworks that push the boundaries of automation and strategic alignment.
Follow for: AI-enabled ABM playbooks and GTM architecture
Engage with: His frameworks – especially if you can share your adaptation
5. Mason Cosby (CEO, ScrappyABM)
Mason is the founder of ScrappyABM, an agency built for smaller companies that may not have enterprise resources but want to start ABM with the right principles, processes, and frameworks. He often shares insights on why teams should avoid rushing into tech solutions and instead focus on identifying their ideal customers and becoming strategic partners without overspending.
Follow for: AI-enabled ABM playbooks and GTM architecture
Engage with: His frameworks – especially if you can share your adaptation
6. Kacie Jenkins (Marketing leader & ex-Sendoso)
With a track record of building beloved brands and scaling startups since 2008, Kacie blends creative storytelling with operational rigor. Most recently SVP of Marketing at Sendoso, she led pipeline generation, built a high-impact team, and helped establish category leadership. She’s passionate about redefining growth in the AI era, focusing on trust, community, and thoughtful automation to drive meaningful customer relationships and efficient scale.
Follow for: Smart demand gen, buyer intent signals, and AI-assisted play design
Engage with: Questions about how to scale her frameworks with lean teams
7. Isaac Ware (Demand + ABM, Usergems)
Isaac is an experienced performance marketer who has applied his expertise to ABM programs. At UserGems, he’s known for launching successful 1:1 LinkedIn ad campaigns that consistently drive predictive pipeline.
Follow for: Campaign analytics, predictive insights, and smart data-backed ABM
Engage with: Your own insights or pivots from his experiments
8. Vincent Plassard (That’s me)
I'm using LinkedIn to publicly share my journey of building with AI + ABM. From frameworks to failed experiments, I post what I’m learning weekly – no fluff, just insight.
Follow for: Real-time experiments, tested frameworks, and candid breakdowns
Engage with: My “Weekly Takeaways” or share your own spin on what I post
9. Emily Kramer (Founder, MKT1)
Emily talks systems. She’s obsessed with how to operationalize AI for better content, campaign management, and revenue insights. If you care about scale without chaos, follow her.
Follow for: Content systems, GTM ops, AI & Generative Markerting
Engage with: Her process posts and content workflow tips
10. Thomas Allgeyer (Founder, Frenus)
Thomas is your go-to curator for everything happening in the ABM world. His "Best of LinkedIn – ABM" posts surface top-tier voices, trends, and thought starters across the ecosystem.
Follow for: Curated LinkedIn ABM insights and trend breakdowns
Engage with: His roundups – especially if you’ve been featured or have a take
11. Sam Hall (Founder, ABM Answered)
Sam is a serial builder with a knack for turning ideas into growth engines. After founding and scaling multiple ventures, including Thirsty Thoughts and PushFar, he now leads ABM Answered, an incubator helping marketers overcome their biggest challenges. With a background that spans creative campaigns, tech innovation, and revenue strategy, Sam brings a refreshingly hands-on approach to modern ABM.
Follow for: Fresh thinking, outreach experiments, and no-BS takes
Engage with: Your own adaptations of his tactics or questions on results
How to get the most from these voices
- Turn on post notifications
- Engage with comments that add value
- Build in public – tagging them when relevant
- Test what they share – and post your results
Follow to think better, not just read more
These 11 marketers aren’t just worth following – they’re worth learning from. Whether it’s a fresh framework, a failed experiment, or a surprising insight, they’re shaping how B2B teams deploy AI and scale ABM in 2026.
Author
Generated £1.3M pipeline by focusing on UTM parameters personalisation.
Generated £1.3M pipeline by focusing on UTM parameters personalisation.
