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2025 AI + ABM Trends
Growth remains stagnant, budgets are declining, and CMOs are under tremendous pressure to deliver real, measurable impact – and with far less resources than ever before.
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At the same time, more and more consumers expect hyper-personalized experiences across every touchpoint, from high-quality content to sales interactions, and with 71% saying they would be frustrated if a business didn’t – it’s now table stakes.
As a result, organizations across the globe are rethinking their approach to sales and marketing, investing heavily in AI capabilities for content personalization and insight generation, first-party data for proprietary human intelligence and behavioral data, and end-to-end platforms to understand the entire prospect journey.
But of all of these investments, one tactic, supercharged by AI, has emerged as the most effective in this modern era of less: ABM.
In this report, you’ll learn:
- Why ABM has emerged as a top tactic for engagement and ROI
- How the combination of AI and ABM unlocks new avenues for business growth
- What content personalization at scale can do for organizations
- Why operational ABM maturity lags behind adoption
- How to act on these trends and opportunities with advice and insight from ABM leaders
