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"We reviewed the content platform landscape, including PathFactory and Folloze, and Userled was simply the right fit."
About PartnerVista
PartnerVista combines AI-driven nurture and sales activation into one partner marketing engine designed for conversions, not just leads – moving them closer to sales ready, and ultimately, closed won. It helps partner marketers to “lead boldly, execute effortlessly, and grow fearlessly.”
It supports the full spectrum of partner programs, from one-to-one strategic alliances and one-to-few joint go-to-market motions, to large-scale channel and distribution ecosystems. While originally focused on strategic alliances, PartnerVista now supports all partner types.
The challenge
“Partner marketers face a distinct set of challenges,” says Hondo Lewis, Co-Founder and President of PartnerVista, “unlike corporate brand marketing teams, partner marketers manage multiple partners, market development funds (MDF) cycles, and co-selling motions all at once, often without dedicated access to marketing automation or scalable content engines.”
As a result, many of the organizations PartnerVista was supporting were:
- Using fragmented marketing tools that were underutilized due to time and resource constraints
- Struggling to scale campaigns quickly (especially within strict 90-day MDF cycles)
- Experiencing low conversion rates due to an over-reliance on single-touch content (e.g., whitepaper downloads) without ongoing nurture
- Missing the engagement transparency needed to understand which messages resonated with specific audiences
These partner marketing teams needed a way to bring prospects from initial interest through to sales-ready engagement, without heavy lift or long deployment timelines.
The solution
PartnerVista needed a platform that could:
- Support modular, scalable co-marketing experiences across partner types
- Launch quickly, within days or weeks to meet MDF timelines
- Enable multi-touch nurture journeys that immerse prospects in a joint value story
- Provide AI-powered personalization capabilities to support ABM motions
- Deliver engagement data that tracks content consumption and supports lead scoring
During their evaluation, PartnerVista reviewed several platforms in the content experience and co-marketing space, including FactoryPath and Folloze.
However, these platforms did not offer the level of modularity, speed-to-market, and flexible, scalable deployment required to support diverse partner motions.
Userled emerged as the clear choice.
Why Userled won:
- Modular templates that allowed PartnerVista to launch campaigns in days, not months
- AI-powered personalization to support ABM and role-specific targeting
- Easy customization that allowed partner teams to self-manage experiences
- Usable data that assists with sales activation
- Content hubs that are effortless to build and deploy
Userled was our premier choice. We reviewed the content platform landscape, including PathFactory and Folloze, and Userled was simply the right fit for how we wanted to go to market.The modular templates were a big differentiator. We can launch in days to weeks, not months. That speed and scalability is extremely important to our customers.
How PartnerVista uses Userled
PartnerVista deploys Userled as the core experience engine for its nurture and activation programs, enabling content journeys that clearly illustrate the joint solution value between partners.
For us, the value is in providing a platform where customers can easily tell their ‘better-together’ story through content hubs that are effortless to customize, AI-driven personalization, and multi-touch nurture. It helps prospects understand the joint solution – and that’s what matters.
For example, PartnerVista recently launched a dual-path experience for Google Cloud and SAP — connecting two microsites within a single program to speak uniquely to both business and technical personas.
Plans for the future
By using Userled, PartnerVista aims to:
- Launch scalable, modular partner campaigns within tight 90-day MDF cycles
- Help clients increase conversion rates by nurturing audiences beyond an initial asset download
- Align marketing and sales teams with shared engagement metrics and content performance insights
- Provide partner marketers with an accessible, intuitive platform that reduces operational burden
- Tailor journeys that clearly communicate the joint solution value between partners
I love the modular aspect on the platform. We had a customer behind the scenes watching how the blocks worked to build landing pages – and they were genuinely excited by how easy and efficient it was to build.
PartnerVista is now preparing to launch a new proof-of-concept focused on post-event lead follow-up, one of the most persistent gaps in B2B field marketing. Every major tech organization struggles to turn event leads into meaningful pipeline momentum, and PartnerVista sees a major opportunity to solve this through context-rich nurture journeys powered by Userled.
Additionally, PartnerVista is focused on evolving how engagement data supports pipeline confidence. Deeper insights into content interaction and time-on-page will help partner marketers understand what resonates, strengthen lead scoring models, and bring sales and marketing teams into tighter alignment around opportunity readiness.
The sky is the limit
PartnerVista is helping redefine how partner marketers go to market, shifting from asset distribution to immersive, narrative-driven content journeys that show the true value of joint solutions.
Userled plays a central role in that transformation by providing a scalable, modular, data-driven content experience engine that supports nurture and sales activation – ultimately helping teams move leads closer to closed-won, faster.
As PartnerVista continues to expand use cases (including large-scale channel campaigns and post-event lead activation), the partnership is growing rapidly, with new opportunities emerging across their customer base.
Learn more about PartnerVista's programs and how they can help partner marketers take campaigns to new heights.
