“The entire team is on Userled (AEs, SDRs). They have a lot of resources available, and seeing them create a specific page for specific prospects at this stage of their sales cycle in terms of nurture is very exciting. And they are fully autonomous.”
About Ditto
Ditto (previously Beavr) is your CSR compliance copilot. It makes it easy to get compliant, stay compliant, and prove you’re compliant. Whether you’re looking to ace a new assessment, showcase your standards, or level up your CSR performance, Ditto empowers teams to do it all with the confidence of a compliance expert.
The Challenge
As an early-stage CSR compliance platform, Ditto faced a common challenge for startups building a new category: how to consistently stay visible to the right people at the right time — and stand out in a competitive, fast-growing space.
Their go-to-market team, led by Alexis Prades, needed a way to balance efficient outbound with personalized, high-impact outreach, as traditional ABM tactics weren’t cutting it.
“Thousands if not millions of companies have never heard of us, so the constant challenge for a company our size is to continuously meet and be in front of the right people at the right time.”
– Alexis Prades, Head of Revenue, Ditto
The team relied heavily on cold calls and generic sequences, with minimal personalization capabilities beyond referencing prospects’ ESG product assessments. In addition, beyond webinar content, Ditto had very little collateral to help them stand out and attract target accounts.
What’s more, their target personas left few digital signals and weren’t particularly active on social media, making intent tracking difficult.
Without real-time engagement data or multi-channel personalization tools, reps spent too much time on manual, low-value tasks with limited pipeline return.
“We’re very much into hyper-personalization and signal-based outbound. Whatever your role is today – leadership or otherwise – you’re bombarded with awful outbound at scale. This isn’t the kind of approach I want to build. So for me, the challenge was: how can we provide personalization at scale without asking the team to spend hours creating content, as well as reach the right people at the right time?”
– Alexis Prades, Head of Revenue, Ditto
The Solution
For Ditto, end-to-end engagement tracking, personalization at scale, and compatibility. The team wanted a platform that would streamline marketing and sales activity – not add more chaos and friction, nor bloat to an already overburdened technology stack.
And that’s where Userled came in. “Userled really spoke to me — it combines personalization at scale, website visits and tracking, and deal rooms without needing three different platforms or a huge one that’s too complex.”
Ditto adopted Userled to address three core needs:
- Personalization at scale: Dynamic, account-specific landing pages and content hubs tailored to each prospect’s context.
- Real-time engagement tracking: Visibility into who was visiting pages, opening content, and engaging with assets, as well as uncovering the right signals & intents to better steer outbound activity.
- Streamlined multi-channel ABM: Integrating outbound sequences, deal rooms, and personalized content into a single, rep-friendly platform.
The team rolled out Userled in phases — starting with outbound SDR sequences, then expanding to AEs for post-demo and mid-funnel engagement. Adoption was rapid, and real-time Slack notifications on prospect interactions created internal excitement and healthy competition.
Implementation
Implementation was fast and frictionless. Within a week of signing, Ditto’s team was live and building pages. The onboarding process was designed to be lightweight and flexible, with responsive support – both from customer success and engineering – through Slack and optional weekly check-ins.
The platform’s intuitive UX meant reps could build and share personalized 1:1 experiences and content without needing marketing or ops support. Early successes quickly built momentum across the sales team.
“It’s only been four months and if I were to cut off access to Userled, everyone would be upset! We’re lucky to have the team at Userled – both customer success and engineering – because it feels like we’re at the heart of everything they do.”
– Alexis Prades, Head of Revenue, Ditto
The Results
Since deploying Userled, Ditto has:
- Added 3,000–4,000 accounts into targeted ABM sequences and experiences
- Generated over 10,000 asset views from personalized content hubs and landing pages
- Created between €300,000–€400,000 in new pipeline directly influenced by Userled-powered campaigns in just three months
- Actively managed €100,000 in pipeline opportunities tracked through Userled engagements
The introduction of Userled’s Content Hub feature became a standout capability, allowing reps to share relevant, trackable content with prospects without building full landing pages — improving agility and outreach speed.
“Now the entire team is on Userled (AEs, SDRs). They have a lot of resources available, and seeing them create a specific page for specific prospects at this stage of their sales cycle in terms of nurture is very exciting. And they are fully autonomous.”
– Alexis Prades, Head of Revenue, Ditto
In the future, Ditto plans to deepen its use of engagement signals within pipeline forecasting, using content interaction data as a predictor for deal momentum and opportunity health.
Why Userled?
For Ditto, Userled delivered on key priorities:
- Personalization at scale without heavy lifting
- Real-time, actionable engagement insights that 1) helped uncover prospect signals through website visits to tailor interactions, and 2) accelerated pipeline generation
- A multi-channel ABM toolkit that stayed lightweight and easy to use
- A customer-centric team shipping product updates fast, based on real user feedback
Conclusion
Userled has helped Ditto transform its outbound and ABM strategy — moving from a pure cold-calling approach to one that focuses on signal-based tracking, hyper-personalization, and multichannel campaigns. This ultimately delivered real pipeline impact, and empowered sales teams to reach out in the moments that matter most.
For early-stage teams looking to scale efficiently without compromising personalization, Ditto’s story shows what’s possible when intent data, real-time engagement signals, and easy-to-use ABM tools come together in one platform.
