By using Userled, Causal focused on their SEO traffic to help attract and convert more visitors on a monthly basis, ensuring they can capture and convert visitors into qualified leads.
Causal is a platform enabling clients to drive their revenue-led planning with spreadsheets and analytics software. They focus on helping team with everything data: calculation, reporting and visualising, just to name a few. They want to save your team time and provide a collaborative space for analysis and reporting from the tools that matter: your CRMs, HRIS and accounting channels.
"Userled is very easy to use and allows us to create numerous experiments..."
Causal saw that their traffic was consistent, but wasn’t converting at a scale. They found that the landing pages that saw the highest traffic rate wasn’t optimised to ensure the visitors could convert into qualified leads.
This meant that what the organic visitors saw did not align with the searches they made or the ads they saw of Causal, which ensured they would not stay long enough to qualify as lead or be interested enough to speak to sales.
Keep the content relevant, accurate and unique so that the conversion works faster and better
Targeting specific verticals with personalised ads in channels such as Google and Linkedin using variables to ensure the known visitors are seeing exactly what is relevant to them and quickly convert from a first or second visit into a qualified lead
Pair captured visitors with personalised assets to convert prospects into leads using links directly synched to your CRM and GTM channels so that traffic visitors see full personalisation at every step
SEO traffic conversion increase
increase in traffic discovery
This led to more leads being generated from traffic conversion with just 1 active ABM campaign
Paired with active inbound journeys Causal can capture and qualify more prospects into leads by personalising their customer journey from the ad they click on to a fully personalised landing page