By using Userled, Onfido tailored landing pages to specific CTAs, increasing their demo booking rate for entreprise accounts.
In an increasingly digital world, Onfido provides secure digital identity verification and ensures the ease of accessibility to digital services whilst maintaining a secure environment for all parties involved in the transaction.
Digital security is an important tool in business, but may be difficult to approach for companies with different pain points: services which will resonate with online banks may not work for insurers. With Userled, Onfido can help guide their customers’ experiences to the messaging that truly works and help their team book more demos with their sales team.
Increased demo booking rate by 120% by tailoring landing pages to entreprise accounts.
With a technology not all business will understand the benefits of, Onfido needed their personalised experience to answer their clients’ pain points as well as deploying social proof from other clients in similar industries. They found that getting their client in front of a demo helped them close leads, but the current landing page wasn’t personalised enough to the different industries their clients represented.
The lack of personalisation meant that not every client in their pipeline went to book a demo. Onfido wanted to create personalised experience for their different verticals, as well as more tailored experiences for their top accounts to ensure everyone they spoke to booked a demo.
Fully personalised landing page and assets generated by Userled to promote the demo booking goal
Clarified the CTAs on the personalised landing page
increased demo booking by 120%
Increased SDR efficiency
Shortened the customer journey for an increased click-rate: the CTAs only call for a demo booking. This experience led to increased lead conversion and pipeline generation, all by focusing on one aspect of the outreach process.