By using Userled, Coverflex has increased their inbound conversion by 27% and helped reach a $1.3M supported pipeline with UTM personalisation in their Userled experiences
Coverflex is a compensation management solution that brings together every part of employee compensation beyond salary. Their target customers vary by industry to ensure employees get the best package that align with the company’s mission and vision. It’s no wonder Coverflex want to ensure their prospect’s journey is personalised throughout their experience, to ensure they only see what truly matters to them and what their employee expectations of what compensation truly means.
Generated £1.3M pipeline by focusing on UTM parameters personalisation.
As the business for benefits software is growing in popularity, Coverflex needs to be able to capture more visitors on their website as well as ensuring they can discover who they are, to match them to their ideal ICPs and redirect them to a tailored ABM experience all through one platform.
This would not only save their team time but promote Coverflex as a company knowing exactly what their clientele is looking for and the solutions they offer to answer their needs, setting them apart from the competition and echoing their mission to provide tailored compensation packages.
Without personalised experiences, the specific industries did not find what resonated with them and their employees. With Userled, Coverflex is able to tailor assets and landing pages to what speaks best to each target ICP.
Userled enables Coverflex to personalise their website at multiple levels, rolling out high-level personalisation for many:
After choosing which audience they want to target with their personalised experience, Coverflex can personalise their landing page with variables such as the company industry, company name or even entire blocks of texts to ensure the best effect.
The personalised landing page is then paired with outreach assets such as email banners or linkedin ads so that their marketing campaigns and sales cycles can benefit from a fully personalised experience
27% increase in inbound conversion within 2 months
$1.3M in supported pipeline
Tailored experiences ensure lead generation and conversion at an accelerated rate