.svg){kind=logo}
"Creating 10 one-to-one campaigns was doable, but when we were offered an opportunity to do 300 at scale, I realized that would accomplish the goal for this year."
About Intensify
Intensify is a B2B intent data partner that helps revenue teams turn buyer research into revenue through intent-activated programs.
The company runs managed content syndication and digital advertising – including display, digital out-of-home, and CTV – all powered by intent data so prospects see the right message at the right time.
The Digital & Demand Generation function owns Intensify’s full digital funnel: LinkedIn paid, other digital channels, website journeys, and nurture – from first impression through to conversion and ongoing engagement.
The challenge
Not enough time to make ABM viable
Intensify wanted to run true, one-to-one ABM campaigns for its 300+ priority accounts, but due to a mix of limited resources, manual processes, and low brand investment, it was incredibly difficult to build and activate at scale.
“We’re a very small marketing team of six, including my CMO,” says Kenna Rooney, Digital & Demand Gen Lead, “We just didn’t have the time or the resources. ABM is truly a one-to-one motion, but creating a one-to-one motion takes time, resources, and planning. We knew it was something we wanted to do.”
With a lean marketing team, each person was already responsible for multiple channels and programs, so the goal for the year was to launch 10 one-to-one campaigns. It all needed to be done manually. One person had to build the landing page, another had to design the creative, and someone needed to upload the assets to LinkedIn.
Manual, unscalable one-to-one campaigns
Ten accounts meant 10 microsites, 10 campaigns, and ongoing maintenance, all inside a WordPress backend that was already complex, overcrowded, and near-impossible to work with.
“It’s almost like building a whole little microsite for one account, which is a lot of effort and – not only that – WordPress is an interesting place to be on the backend.”
What’s more, sales wanted both coverage and visibility of engagement for hundreds of named accounts across reps and regions.
But manually building and managing one-off pages and creatives for each account would have consumed all available time, and still fallen short of giving reps true one-to-one experiences at scale.
Each account required:
- Custom creative for each account, with logos and names baked into static assets
- A dedicated, hard-coded WordPress landing page per account
- Separate LinkedIn campaigns and unique URLs for every account
- Time-consuming setup and QA every single time
2. Minimal brand awareness
LinkedIn is one of the highest lead drivers for Intensify, but the team felt that they could do more to raise brand awareness and increase exposure.
“We do very well on LinkedIn as one of our highest lead drivers, but we don’t do a lot of brand. With brand awareness, you have to stand out within the crowd and capture the attention of your audience.”
The team needed a way to:
- Run real one-to-one programs, not just light ad personalization
- Support hundreds of accounts without overwhelming a small team
- Build brand awareness and trust with exactly the right accounts
- Avoid creating and maintaining dozens of custom WordPress pages
The solution
The initial goal was to launch 10 one-to-one ABM campaigns, but when they were offered the opportunity to do more than 300 accounts at scale, things changed.
Userled became the engine that turned one-to-one ABM from a manual experiment into a scalable motion.
“When we were offered an opportunity to do 300 at scale, I was like ‘oh this is something that will accomplish the goal I had set for this year, and far surpass that threshold.’”
Instead of wrestling with WordPress for each account, Intensify now uses Userled to:
- Generate personalized content experiences that match LinkedIn ad creative
- Swap account logos, names, and messaging quickly inside modular templates
- Keep campaign operations manageable for a lean team
Userled also had to fit into a tech stack built around HubSpot, Salesforce, and WordPress, with custom HTML forms and reCAPTCHA already in place.
“Our forms, our reCAPTCHA, our styling – none of it was ‘out-of-the-box.’ We needed a platform that could adapt to us, not the other way around.”
Working side-by-side, Userled’s team helped:
- Recreate and style HubSpot forms directly inside Userled experiences
- Custom-code form styling so pages felt fully on-brand
“We’ve been working with Ryan the whole time. The only reason we’ve had success from this is because he’s been on our side – whether that’s building the experiences or teaching us how to use Userled.”
With Userled, Intensify was able to dramatically increase scale without adding complexity.
- From 10 campaigns to 300 one-to-one experiences
A plan for “10 one-to-one ABM programs this year” became a reality of more than 300 accounts with personalized, one-to-one experiences – all without an increase in effort, and live within a week. - True end-to-end personalization
It’s easy to mirror account logos and names from LinkedIn creative into the landing page headline and copy, so personalization doesn’t stop at the ad. - A partner, not just a platform
Userled’s team helped design pages, style forms, and troubleshoot edge cases, accelerating time-to-value.
- No extra WordPress bloat
Instead of spinning up dozens of microsites, Intensify builds tailored, on-brand experiences in Userled while keeping the core website clean.
Userled now sits at the center of Intensify’s one-to-one and expansion programs.
1. A 300-account LinkedIn brand awareness program
Intensify launched a large-scale brand campaign targeting around 300 strategic accounts using LinkedIn’s brand awareness objective.
- ~15 campaigns, each aligned to a specific sales rep
- Each campaign mapped to a set of named accounts for easier optimization and reporting
- Personalized creative featuring the target company’s name and logo
- A Userled-powered landing experience that mirrors that personalization
“There’s a psychological impact when someone sees their company name in the ad and then again in the headline on the landing page. It feels like the experience was built for them, not for ‘someone like them.’”
2. Lifecycle expansion across strategic enterprise customers
Userled also powers lifecycle campaigns for six large existing customers, focused on expansion into new departments and stakeholder groups within each organization.
These accounts already know Intensify — but the goal is to deepen and broaden adoption.
Intensify is also working on campaigns to specifically support EMEA programs, tailoring experiences based on the needs and expectations of that audience.
The impact
Userled has helped Intensify drive both brand awareness and pipeline, especially with high-value accounts that previously felt out of reach.
One stand-out example was an account that had been unresponsive since early 2024.
Intensify launched Userled-powered LinkedIn campaigns in September 2025, targeting this particular account with personalized brand ads and a matching one-to-one experience.
In early November, 2025, the account came back and closed, and two additional opportunities followed shortly after.
Critically, the main contact:
- Had never filled out a form
- Specifically cited LinkedIn ads as the reason they re-engaged
“We will always check where prospects heard about us because we know where it works. This one particular customer specifically said that it was through LinkedIn ads. It’s just that frequency, reach, repetition, and trust-building aspect that played into the deal.”
Beyond that single story, Userled has helped Intensify:
- Turn ABM from a “someday” initiative into a scaled, repeatable motion
- Make brand a core growth lever instead of an afterthought
- Support more of the sales team with one-to-one experiences, not just a few select accounts
Looking to the future
Intensify is redefining what a resource-constrained B2B team can do with ABM and brand.
What started as a plan to launch 10 one-to-one campaigns has instead become a scalable program covering hundreds of accounts, multiple regions, and both acquisition and expansion.
Userled plays a central role in that transformation by providing:
- A scalable engine for true one-to-one content experiences
- The ability to pair personalized ads with equally personalized landing journeys
- The support needed to run complex programs with a lean team
As Intensify doubles down on EMEA, deepens expansion motions, and continues refining its ABM strategy, Userled will remain a key part of how the team builds brand, engages target accounts, and turns intent into revenue, one highly personalized experience at a time.
