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At Userled, we’ve been building a platform to help organizations activate and scale their ABM with AI, ultimately delivering more personalized experiences, reducing manual effort, and empowering sales teams to close deals faster with actionable, first-party signals and insights.
And now, we’re excited to announce that those capabilities are being augmented and elevated to a higher level, thanks to our brand-new partnership with Vector – a leading software solution for turning anonymous interest into high-impact outreach, fast.
What is Vector?
“Leave the ghosting to Tinder”
Vector is a contact-based marketing tool that deanonymizes website visitors – helping B2B companies to identify the businesses and individuals behind each visit, and fill their funnel with high-intent contacts, not meaningless accounts.
With the strapline “leave the ghosting to Tinder”, the Vector platform connects account-level engagement with contact-level insights, making it incredibly easy to go from signal (interactions) to personalized outreach – a must-have capability in today’s world where acting quickly is critical. No more guesswork.
This includes:
- identifying contacts via device fingerprint to understand who is visiting a website
- capturing contact information about decision makers so teams can start building relationships
- and launching intent-based campaigns based on who is visiting and the pages they’re interacting with
With Vector, organizations can fill their funnel with high-intent contacts, not meaningless accounts – and do so in near real time.
I’ve never seen this level of granularity before. Funnel Vision allows me to look at accounts and review ICP job titles’ intent vs. a black box of account data.
Why does this matter today?
Between the proliferation of digital channels and the ever-increasing demand for more personalized experiences, it’s never been more challenging for organizations to reach and engage with their top target contacts and accounts. At almost every touchpoint, prospects are bombarded with generic, one-size-fits all content – none of which appeals or generates qualified leads for sales.
This is why, over the past few years, we’ve seen the rise of hyper-personalization: a richer, more prospect-oriented approach that focuses on delivering the right content at the right time to the right people. However, for hyper-personalization to work, organizations need a clear, unfiltered understanding of who their audience is, what happens at every touchpoint, and access to tools that can surface critical insights to support meaningful action.
All too often, organizations miss valuable buying signals because of a lack of visibility and/or tracking, resulting in delayed outreach, dwindling engagement, and lost opportunities.
And the reality is that winning enterprise deals requires two things:
- Personalization and relevance to stand out from the crowd
- Strategic identification of key contacts through interactions so teams can act sooner and with confidence to help accelerate deals
Userled and Vector: better together
While Userled orchestrates and delivers personalized experiences across every channel, Vector identifies and reveals individual contacts engaging with your website. Together, they make precision GTM scalable and real time.
With the new Userled + Vector integration, B2B marketers and salespeople can:
- Track both account and contact-level engagement across inbound, outbound, and personalized experiences
- Identify exactly who is engaging from ICP accounts – not just that “someone” is
- Trigger personalized journeys and targeted outreach at the moment of interest
The result is that teams can achieve full account and contact-level visibility (who they are, what they’re doing, and how to engage them), move from anonymous tracking to source and actionable insights for targeted outreach, and empower marketing ops and sales pros to penetrate more key accounts 2-3x faster, increase engagement, and accelerate deals.
Userled has transformed how we approach ABM. What used to take months can now be done in days or weeks.
Say goodbye to ghosts and generic outreach
With the Userled + Vector partnership, organizations can enrich their tracking, analytics, and CRM data with real-time insights about engagement per contact and target account, and use that information to create high-quality experiences that attract, engage, and convert prospects into customers.
If you’re a current Userled customer, you can add Vector’s capabilities to your instance in no time at all. If you’re not yet a Vector customer, grab some time with their team to see how this powerful tool can elevate your ABM.
Author
Generated £1.3M pipeline by focusing on UTM parameters personalisation.
Generated £1.3M pipeline by focusing on UTM parameters personalisation.
