Top 10 Buyer Journey Tools Worth Your Investment
For B2B SaaS companies looking to cut cost inefficiency without sacrificing a premium buyer experience, it can be overwhelming to know which tools will support their desired go-to-market strategy. If they’ve newly adopted a product-led growth (PLG) strategy, this is likely even more top-of-mind. From targeting conversion rates to cross-selling or expansion, finding the just-right mix for your stack is rarely a straightforward process. The first thing you need to do when building your stack is to keep your business goals in mind.
What are you hoping to scale up? Do you want to increase your upsell rate? Get more people to download the app and opt into your mobile channels? Whatever it is, let these factor into the North Star strategy that informs your purchasing decisions. Below, you’ll find 10 of the best buyer journey tools available today to help your business effectively scale and launch a product-led strategy. Use any mix of the following for the best desired results.
10 Buyer Journey Tools Every PLG Company Needs
userled.io: Ok, we’re a little biased but hear us out. At Userled, our buyer journeys enable businesses to create smarter in-app customer journeys that involve your sales team in real-time in the product usage cycle. We make it possible for you to extend the reach of your efforts without every writing a single line of code.
Autopilot: How many hours do sales teams lose to writing outreach comms to potential customers? Too many. From personalized messages to follow-up emails, Autopilot is an automated marketing tool designed to make user onboarding processes smoother and increase conversions. A great time-saving tool to keep in your company’s back pocket.
Lemlist.com: When it comes to your customers, you don’t know what you don’t know. You also can’t market to them when you have no idea what resonates with them. UXPressia can help solve for that. This tool helps businesses track their customer journeys with real-time analytics that allow them to gain insights into how customers interact with your website or mobile application.
Pendo: PLG companies need to be able to act in the moment and optimize campaigns on the fly. Pendo provides actionable insights by tracking each step of the customer journey on your website, enabling businesses to identify which areas are in need of tweaking to boost conversion rates.
Segment: What company doesn’t wish they had a crystal ball to read their customers’ minds? With Segment, you don’t need to be psychic in order to understand what’s driving customers’ decisions. You just need to log into their analytics platform to measure key behaviors and calculate their lifetime value for marketing purposes.
June: With so many touchpoints to track these days, it can feel overwhelming to know where to start when it comes to reading into customer interactions. June helps streamline this, by offering powerful insights into how customers interact with products, helping businesses to understand their needs better and improve the product offering over time. A great tool for increasing sales and revenue potential using PLG tactics.
Mixpanel: Data is only valuable if you know how to leverage it. That’s where Mixpanel comes in. Use this data analysis platform for measuring user engagement and optimizing the user experience across your websites and mobile applications.
Metabase: Customer loyalty. We’re all searching for the path of least resistance to get there, but building a long and lasting relationship between buyers and sellers takes a tool like Tableau to get it right. This data visualization solution uncovers hidden trends and opportunities for higher sales figures in the future, and has the capacity for . If seeing is believing, then Tableau can help you do just that.
Mautic: Cutting inefficiency is absolutely essential if you’re a PLG company revamping your sales structure. Mautic enables businesses to capture complete insights into their buyer journey funnel by automatically tracking each step of the process from start to finish. This is all made possible without manual intervention required on behalf of sales reps or others involved in the process, which means your team can invest the time saved into more high-value activities.
CaliberMind: Go deeper with your understanding of who your buyers are and why they’re engaging with your brand. CaliberMind consolidates all of your customer data from multiple sources into a single platform view. This is great for having a window into the insights of your various customer segments and provides granular visibility into your PLG strategy’s specific touchpoints.
Conclusion When it comes to finding the right tools, it’s not always easy to know what mix to choose. That’s why it’s critical for businesses adopting a PLG model to embrace a culture of experimentation. Look at your goals and ladder them back to the appropriate solutions out there to help you close the gaps. From reporting to segmentation to identifying your most valuable customers, there’s simply no reason not to switch things up now and then. You also don’t have to go it alone. For more insights and best practices for implementing a product-led growth strategy at your company, visit us at Userled.io.
