1. Deliver personalization across every stage of the funnel

• Use Eloqua contact and account data, including demographic fields, firmographic attributes, lead scores, and behavioral signals, to power 1:1 web and outbound experiences in Userled
• Launch personalized microsites that align with Eloqua campaigns, nurtures, or ABM plays, making every email click or ad engagement land on a tailored experience
• Sync unique microsite or asset URLs into Eloqua so they can be embedded directly in email campaigns, event invitations, or nurture tracks without requiring custom coding
• Dynamically update Userled content based on Eloqua data, ensuring that as scores, segments, or behaviors change, the experience evolves in real time

2. Expand engagement tracking beyond email

• Eloqua already captures rich engagement data from email, forms, and landing pages; with Userled, you extend this to personalized web and ad experiences
• Track which accounts or contacts are spending time on 1:1 microsites, which pages they view, what CTAs they click, and how long they engage
• Feed these signals back into Eloqua to refine lead scoring and re-segment audiences based on cross-channel engagement, not just email activity
• Give sales and SDR teams visibility into digital behavior outside the inbox, enabling them to prioritize outreach based on actual buying intent

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3. Power more effective nurture and campaign logic

• Use Userled engagement signals in Eloqua workflows to trigger the next best step, whether that’s sending a new piece of content, adjusting the nurture stream, or alerting sales
• Combine Eloqua’s automated campaign logic with Userled’s personalization to create adaptive journeys that respond instantly when prospects engage in key ways
• Build advanced scoring models that weight Userled engagement alongside Eloqua’s standard activities, giving a more accurate picture of readiness to buy

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4. Align marketing and sales with real-time insights

• Push Userled engagement events back into Eloqua and your CRM so sales can see which decision-makers are engaging and what content is resonating
• Trigger sales alerts directly from Userled when high-value accounts visit their personalized microsite, download assets, or hit critical engagement thresholds
• Help sales reps use Eloqua campaigns as a launchpad and Userled microsites as the personalized follow-through, ensuring continuity across the buyer journey

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5. Integrate without complexity or heavy lift

• Connect Eloqua and Userled in just a few steps using either Basic Auth or OAuth credentials, without requiring long IT projects
• Map Eloqua fields, segments, and custom data objects directly into Userled’s segment builder so marketers can act on the same data without re-building it
• Maintain a unified flow of data between Eloqua, Userled, and your CRM, ensuring consistency across marketing and sales systems