By using Userled, Liberis was able to promote their business via channel partners using personalised ads and links to personalised landing pages, increasing their conversion rate from prospect to lead.
Liberis provides partners such as banks, acquirers, brokers and e-commerce platforms with a flexible embedded finance platform and financial solutions to offer hyper-personalised and accessible funding to smaller businesses.Just to name a few, partners involve Clover UK and Elavon Europe which puts Liberis in front of a global platform to reach out to more business across different countries and market needs, increasing their chance at generating qualified leads.
It’s no wonder Liberis wants to make sure that partner channels capture the correct prospects and that these prospects are redirected to a personalised Liberis landing page to convert them into qualified leads.
Increased qualified leads by 40% by personalising partner channels CTAs
Liberis wants to put the accent on partner channels, allowing strong partnerships between Liberis and their champions by not only promoting their own solutions, but allowing partners to gain more discovery traffic.By promoting partnerships, Liberis wants to expand their reach for prospecting SMBs, but lead generation across platforms involves a lot of work across their GTM team to ensure that messaging aligns on all partner channels, and that the lead captured are put into a Liberis flow.
Keep the relevant keywords across channels:
The campaign assets are generated and shared via a Userled UTM link, which means that all CTAs across partner channels redirect to a Liberis personalised landing page, and every step of the funnel is analysed via the Userled campaign board, enabling quick and resourceful insights for the GTM teams
The leads captured are synched to Liberis’ CRM, and all links and assets stored for each lead generated via the ABM campaigns
Increase in qualified leads
Quicker and easier monitoring of each partner campaign, enabling the Liberis team to act on engagement faster and more efficiently