Originally, I'm from the UK and currently reside and work in our London office. Before joining Userled, I was at a B2B SaaS startup, Chattermill, and also at an e-commerce company, Grainger Online Global, working in both Growth and Engineering roles.
I have an indie hacking hobby and have worked on a product called Outflo, an email personalisation tool for SDRs. Some big brands are using it, and I've found building and launching products from scratch to be a lot of fun. Outside of work, I like to experiment with AI, read (particularly historical biographies), hit the gym, and play sports.
Even in the short time I've spent with the Userled team, it's clear that this group has high agency, a ton of passion for their work, and plenty of grit. These are all essential qualities in an early-stage startup team. Plus, everyone is super friendly and genuinely enjoys spending time together.
Personalised website experiences are a big market. Many VC-backed startups don't have the TAM (total addressable market) to reach the top echelons of the startup world, but I believe Userled does. I can’t think of too many businesses that don’t want a personalised web experience. The opportunity here is considerable, and I think we can add a lot of value to growth and marketing teams globally. In a world where cutting through the noise is becoming harder, creating hyper-personalised experiences is key to standing out to potential customers.
I love working at startups. Some of the best moments come from the early days - building camaraderie with your teammates and working towards a common goal is an incredibly energising environment. The days can be tough, and it's hard work. But life is short. You should always strive to grow, to be challenged. I believe Userled is the right environment to offer a great challenge.